To really thrive on Instagram you have to get involved. Just tagging your pictures and waiting for likes is good if you’re a celebrity with millions of fans watching your page, but regular everyday users and small businesses need to work harder than that. To gain a targeted following, it’s important to make sure you
Whether you have a simple brochure website or a complex e-commerce website, it’s important to understand where your website traffic is coming from. Don’t leave it up to your marketing agency who tell you how many visitors you’ve had each month, make sure you’re looking to see where those visitors are really coming from. You
A tidy URL structure is a godsend for search engine optimisation. Google loves websites that are organised, brimming with informative copy and easy to navigate. Messy URLS can be bad for search engines and users, so make sure your developer isn’t forgetting one of the most important aspects. To make tidy URLs it’s important to
If you are fortunate enough to have a dazzling portfolio of images, perhaps you are in the interior design trade, then there are many ways to use your photos to your advantage, and Pinterest is a fine option. On Pinterest, you’re able to create boards that others will come across when they’re searching for images
Many small businesses will have a dedicated member of staff who responds to any enquiries that come through the website, and that’s great because the customers gets the response they need fast. The only problem is when these numbers start to build up; you’ll need a level of automation. Let’s say you’re a trade supplier