It’s without a doubt that the popular email client named ‘MailChimp’ is the largest and most successful ‘FREE’ online email marketing software available to use today. Their ease of use user interface, along with descriptive guides have helped many budding marketing professional get to grip with this core function and available avenue for obtaining additional customers via a free channel.

MailChimp has a number of core functionalities from building forms that enable your visitors to subscribe to your email marketing lists and the ability to create and design professional looking emails that you would be expected to fork out £1,000’s for if you decided to go down the customer / agency route. This coupled with the easy step by step guide has made it a seriously appealing offer and MailChimp have really created a solid and what is referred to in the marketing world, as a ‘sticky customer orientated’ marketing plan.