A well maintained, easy to remember website URL is a great way to optimise your business site. A short relevant URL makes it easy for customers to remember, perfect for sales and quick access to the customers chosen page.

An example of a neat URL for a business that sells sports clothes may be:

websitename.co.uk/menswear/shorts

Or websitename.co.uk/womenswear/sportsbras

These easy to read URLS helps the customer know exactly where they are on the site, and it is easy for them to remember where to return to if they wish to.

Keeping your websites URLs tidy is not only beneficial to your customers but it also helps improve SEO for your site. Including relevant words into your URL will help tell google that your business is as you say it is, as it recognises relevant key words. It is always useful to keep your URLS neat from the start as changing them later down the line can be time consuming and somewhat difficult, especially if your website has a vast sitemap.