Many small and large companies use Mailchimp to send out monthly statements, sales emails and newsletters, and it’s a platform you should familiarise yourself with if you’re looking to reach out to your customers with beautifully designed emails. The templates vary a lot so it’s easy to brand your emails when you’re used to the system, whilst you’re able to track open rates and cleanse your mailing list, meaning you’re able to check the performance of your campaigns in great detail. Email isn’t dead and it certainly isn’t dying. Many large companies using email campaigns to boost sales and you can too, you just need to take a leaf out their book and learn Mailchimp in detail. If you’re completely new to this brilliant system, perhaps look for a training course or lecture in you local area.