Answering questions in your website’s content can be incredibly wise, especially if you’re looking to improve your search results in Google. When someone searches for a query, Google favours the sites that answer questions on their website and as a result gives the user as much informative and engaging information as possible. If you have lot of interesting and reliable content on your website, Google will ensure your site is prioritised over one that is not quite as informative, or perhaps is lacking any content whatsoever other than images! We’re not saying that you have to have to list all of your FAQs on your homepage – this wouldn’t be the way to go about it – but you can answer some of the most important questions so the information is there as soon as an prospective customer visits your website.