In the rapidly evolving digital perspective more and more of us are spending an increasing amount of time on our mobile devices. From smart phone, to tablets on both Android and iOS platforms they are unified increasingly into our way of life. Work, play, educations and entertainment is condensed into an electronic portable device.

At the end of 2013 there where over 1bn smart phone handsets distributed all over the world. This means that many companies are now adopting what’s called a”mobile first” approach whereby the mobile devise is a brands premier means of contact with their customer base. They look to integrate their brand experience on the go with a personalised approach to customer awareness and interaction because most users crave that interaction. Its more of a “moment” in a day then to be bombarded with infinite push messaging that ultimately can put a lot of people off.

In essence with today’s consumer is impatient and crave personalisation so your brand should cater to that.