Many businesses refuse to accept the pivotal role blog posts plays in an online marketing strategy, and it’s these companies that often find themselves being ‘punished by Google’. If you can produce a blog post a day, or even once a week, Google’s algorithm will be more pleased with your website, especially if the content you publish is unique, relevant to your brand and engaging. Of course, don’t just write blog posts for SEO, write them for real humans who are browsing your content and can potentially become a customer. Google’s algorithm is always changing, and we’re now in the period where you have to be delivering fresh, relevant and engaging content on a regular basis, and blog posts can be a big part of this overall strategy that will better your rankings and impress more visitors. Make sure you devote some time to writing blog posts, because it will serve you well in the long run.