To really thrive on Instagram you have to get involved. Just tagging your pictures and waiting for likes is good if you’re a celebrity with millions of fans watching your page, but regular everyday users and small businesses need to work harder than that. To gain a targeted following, it’s important to make sure you use appropriate hashtags to reach out to the right users. Then, it’s a case of making sure you’re liking and commenting on other people’s pages. By engaging with them you can build relationships with them and they may just become a customer one day. What’s more, you can learn from people in your industry, take ideas and make your social accounts more exciting. By being active on Instagram you can build your brand, make relationships and boost sales. It just takes time and hard work.