Whether you have a simple brochure website or a complex e-commerce website, it’s important to understand where your website traffic is coming from. Don’t leave it up to your marketing agency who tell you how many visitors you’ve had each month, make sure you’re looking to see where those visitors are really coming from. You can then see whether your marketing efforts are working effectively. If you have hired an SEO agency but are finding your visitors are coming from Facebook rather than Google, you may want to look at employing a new SEO agency. If you find that most of your visitors are coming from Google paid Ads and not organic searches, you may want to spend more on SEO and less on adverts to improve ROI. Google Analytics gives you a lot of information on your visitors’ behaviour and you should spend time looking at your statistics because you’ll learn more about your visitors, your audience and your marketing efforts.